How to write a short business case study
Know and can explain the difference your company has made for them. Be specific about any achievements, using real numbers.
Information is provided on the decisions the protagonist needs to make. Every statement you make should be backed with credible data and evidence; No conclusions. Follow that up with appropriate emphasis on how your product or service provided the best solution to their problem and how it helped them meet their goals.
Case study examples for students
However, despite the prevalence of marketing case studies and their potential impact, most of them are dull, boring, and forgettable. Find a Person to Feature One of the most important steps in writing a customer case study is finding the right person or project to feature. Just like a story, good case studies have a beginning, a middle, and an end, as well as a protagonist — your customer — overcoming a problem and achieving their objective, just like the main character of a story. The way to achieve this is to let the customer share out the praise. How did you achieve your results? Most case studies assume a story-like format. Describe how the challenge was overcome tell of the battle. Real performance metrics from a WordStream customer, as featured in this case study If possible, the data you include in your case study should directly reflect the challenges faced by your protagonist in Act I. For instance, the option appraisal section may summarise each option with the details contained elsewhere for reference. They often have a protagonist with an important goal or decision to make. What was the implementation and decision making process like How has the product or service provided a solution? They work, plain and simple. Often, the data is a big factor in writing a truly epic case study. Ideally, the project should be divided into stages with key decisions preceding each stage.
Case studies are little more than tools to be used by either self-motivated prospects researching your company, or by sales professionals as tools to help convince prospects to convert — nothing more. Project Governance This section of the business case shows the reader how the project is structured and the different levels of decision-making.
Back it up with data!
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